• Address: Central FL, Orlando, FL 32824 (map)
• Date Posted: 10/16/09

NEWs for RESTAURANT BUSINESS OWNERS

FACT: Businesses ALWAYS need new customers
Everyone agrees that business firms cannot continue to be viable without attracting new customers for their products and services.
The restaurant take out menu allows small businesses to target their advertising budgets to the people they are trying to reach.

Traditional methods of advertising, such as TV, radio commercials and newspaper ads can be very expensive. If you are getting ready to open a new restaurant, or if you are looking for a way to promote your existing restaurant and don’t have a very big advertising budget, there are still several ways to promote your restaurant, even on a shoe string budget.
Menu Flyers (Take Out Menus)- Advertising on a take-out menu is GREAT way to get the word out about your restaurant, without breaking the bank. Customers take them home. Place them on their refrigerators. You may not be able to fit your entire service or menu, so add your most important service, as well as your hours, any special promotions (coupons, seasonal specials, etc…) directions, address, web site and telephone numbers.

Websites- One of the most powerful tools a business has, is one that is often overlooked. More and more people are turning to the World Wide Web for information, rather than the yellow pages. Maintaining a website is crucial for any business today. While your website doesn’t have to have all the bells and whistles of retail websites, which are trying to sell products directly to consumers, it should give the basic information of your service / restaurant, such as hours, telephone number,
directions, a copy of your menu, special promotions & services.
You can also add weekly customer promotions, such as an early bird menu, or happy hour details to your site. One of the best ways to get business through your website is linking with other businesses, such as local hotels, the chamber of commerce and local tourist information sites.

Menu Inserts- Menu inserts are a great way to advertise new promotions or services to your existing customer base. For example, if you are introducing a new promotion, such as a wine tasting dinner on the first Friday of each month, you can place an insert advertise that in your regular dinner menu. You can use this same idea with table tents, as well.



To succeed in today's crowded marketplace where
most of the products and advertising look exactly the same,
a small business owner must stand out, shouting above the diner
with a message so clear and compelling that prospects
stop and take notice. It's a matter of restaurant survival.