• Address: Central FL, Orlando, FL 32824 (map)
• Date Posted: 10/16/09

LINKS MARKETING
(352) 503-7273

Links Marketing assists your business during the economy’s down turn by advertising!
Marketing is the key to a successful business!! We often find that the businesses that spend the most in marketing/advertising (in the right way) have the most successful businesses. At times like this you cannot afford not to advertise and we want to assist you - increase your business. We offer many ways of getting your name out there on a daily business, by means of Printing needs such as Brochures, Post Cards, Rack Cards, Mailers, Envelopes, Letterheads, Posters, Flyers, Business Cards, Note Pads, Labels, Signs, Promotional Items, etc. As well as Logo Design & Branding.






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Advertising Ideas on a Small Budget
To be effective, advertising must be interruptive—that is, it must make you stop thumbing through the newspaper or thinking about your day long enough to read or hear the ad. Advertising must also be credible, unique, and memorable in order to work. And finally, enough money must be spent to provide a media schedule for ad frequency, the most important element for ad memorability.
Advertising Checklist:
§ Communicate a simple, single message. People have trouble remembering someone's name, let alone a complicated ad message. For print ads, the simpler the headline, the better. And every ad element should support the headline message, whether that message is "price," "selection," "quality," or any other concept.
§ Stick with a likable style. Ads have personality and style. Find a likable style and personality and stay with it for at least a year, to avoid confusing buyers. Be credible. If you say your quality or value is the "best" and it clearly is not, advertising will speed your demise, not increase your business. Identifying and denigrating the competition should also be avoided. It is potentially confusing and distracting and may backfire on you by making buyers more loyal to competitors.
§ Ask for the sale. Provide easily visible information in the ad for potential customers to buy: location, telephone number, store hours, charge cards accepted.
§ Make sure the ad looks professional. Consider obtaining writing, artistic, and graphics help from our agency who work with experienced professionals.
§ Be truthful. Whatever advertising medium you select, make sure your message is ethical and truthful. There are stringent laws regarding deceptive practices and false advertising.
§ There's an old adage that holds that at least 50 percent of all advertising is a waste of money. It's probably true—and if you can figure out which half of your ad budget is useless, you'll save a bundle. But until you achieve this wisdom (which has so far eluded most marketers), you'd be wise to continue advertising full tilt and not take a chance on eliminating something that just might work.
Low-and No-Cost Advertising:
§ Print attractive and informative business cards that include your logo and hand them out everywhere, consistently! If you use letterhead stationery in your business, have it match your business card. Keep your identity as consistent as possible.
§ Print up some gift certificates. These let your customers introduce you to new customers. Since you get paid up front for the product or service, they are good for your cash flow.
§ Brochures let you provide a lot of detail about your product or service. Simple three-fold brochure stock may be purchased from us in variety. Flyers & Rack Cards can be created very inexpensively. You can use as much color as you like, they can be used as bag stuffers or inserts to include with billings.
§ Door hangers are very effective and widely used by fast food and home delivery and service businesses. If you choose this medium, use heavy stock so it won't blow off doorknobs and litter the neighborhood. (check your local laws for paper solicitation)
§ Consider purchasing a spot on one of our Menu based advertisements where your name is out there on a daily basis that reaches a vast & captive market. If you want a cost effective, eye- catching means of advertising our Menus are for you & other businesses you may know! At advertising to thousands for under a $100!!!